HBF and VenuesWest sign new naming rights agreement
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HBF and VenuesWest are excited to announce a three-year extension to the existing naming rights partnership at HBF Park through to 2027, while the naming rights for HBF Stadium and HBF Arena will come to a natural end.
HBF Stadium and HBF Arena will embrace new identities following the conclusion of the naming rights agreement with HBF.
HBF
Stadium and HBF Arena will embrace new identities following the conclusion of
the naming rights agreement with HBF. VenuesWest is excited to explore
opportunities for the future naming of these high profile, high visitation
venues.
A transition period will be in place at both venues which will see the brand of ‘HBF’ remain in situ, allowing time for VenuesWest to explore the market and plan for an exciting rebrand, to be announced in due course.
"We are very much looking forward to continuing to work our valued partner for another three years at HBF Park.
"Naming rights such as these rarely last for as long as ten years and the fact that this one has, speaks volumes about the quality of these venues and the commitment that HBF and VenuesWest have to their members."
“We also thank VenuesWest for our long-term partnership at HBF Stadium and HBF Arena, where we have been privileged to support hundreds of sporting, concert, and community events over 10 years.”