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HBF and VenuesWest sign new naming rights agreement

February 29, 2024

Reading time: 5 minutes

HBF and VenuesWest are excited to announce a three-year extension to the existing naming rights partnership at HBF Park through to 2027, while the naming rights for HBF Stadium and HBF Arena will come to a natural end.

HBF Park, Perth’s only rectangular stadium, was recognised as Australia’s Best Rectangular Stadium at the 2023 AusStadium Awards and is a proven world-class sport and entertainment venue, recently hosting the 2023 FIFA Women’s World Cup™️, sold out Matildas 2024 Paris Olympic Games Qualifiers, Harry Styles and the Foo Fighters. 

The extension sees HBF’s naming rights at HBF Park move to almost 10 years. HBF and VenuesWest are committed to continue promoting sport and health at HBF Park and the extension further enables VenuesWest to support high performance sport and deliver world class experiences. 

While renewing the naming rights at HBF Park, HBF’s naming rights agreement at HBF Stadium (Mount Claremont) and HBF Arena (Joondalup), which commenced in 2014, will come to their natural end.

HBF Stadium and HBF Arena will embrace new identities following the conclusion of the naming rights agreement with HBF.

HBF Stadium and HBF Arena will embrace new identities following the conclusion of the naming rights agreement with HBF. VenuesWest is excited to explore opportunities for the future naming of these high profile, high visitation venues. 

A transition period will be in place at both venues which will see the brand of ‘HBF’ remain in situ, allowing time for VenuesWest to explore the market and plan for an exciting rebrand, to be announced in due course. 

 
Quote from VenuesWest CEO David Etherton: 

"We are very much looking forward to continuing to work our valued partner for another three years at HBF Park. 

"Naming rights such as these rarely last for as long as ten years and the fact that this one has, speaks volumes about the quality of these venues and the commitment that HBF and VenuesWest have to their members."

 
Quote from Jarod Avila, HBF Acting Group Executive – Member Service: 
“We are delighted to be extending our partnership with VenuesWest by extending naming rights at Australia’s Best Rectangular Stadium for another three years.  We look forward to enriching this partnership and the experience for our members and community at HBF Park. 

 “We also thank VenuesWest for our long-term partnership at HBF Stadium and HBF Arena, where we have been privileged to support hundreds of sporting, concert, and community events over 10 years.” 

 

Learn more about how this might impact your membership.

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